Water Creation NetSuite and Shopify Rescue with 23% Higher Margin
A kitchen-and-bath E-commerce brand was drowning in manual NetSuite processes and a Shopify storefront that wasn't converting. Over a two-year engagement, Hycentra automated the ERP, rebuilt the store, and turned both into a growth engine.
HydraflowIn short: Water Creation's NetSuite ERP and Shopify storefront weren't truly connected, forcing manual, error-prone operations and leaving margin on the table. Hycentra rebuilt the NetSuite-to-Shopify integration on Hydraflow, its commerce data hub, automated the operations, and redesigned the store — lifting profit margin 23% year over year, reaching #1 on Google, and cutting average handle time 52%.
An ERP that treated E-commerce as an afterthought
Water Creation sells bathroom vanities, faucets, mirrors and storage across its own Shopify store and major marketplaces — Home Depot, Wayfair, Lowe's and Walmart. Their NetSuite ERP had been implemented by a traditional firm that treated E-commerce integration as an afterthought, so the team ran daily operations on manual, error-prone processes that didn't scale.
At the same time, the Shopify storefront was underperforming, with poor search visibility and a product experience that left margin on the table. The two systems weren't truly connected, so order, inventory and product data fell out of sync.
How we turned it around
- 01
Diagnose
Audited the NetSuite build, the Shopify store, and the broken data flow between them to find the real bottlenecks.
- 02
Architect
Designed a real-time integration on Hydraflow and a conversion-focused storefront architecture.
- 03
Build
Rebuilt the NetSuite⇄Shopify sync and redesigned the store on Online Store 2.0.
- 04
Optimize
Tuned product data, SEO and performance to lift search visibility and conversion.
- 05
Scale
Moved Water Creation onto an ongoing partnership so the platform keeps growing.
Rebuilt the integration and automated the operation
- ✓
Rebuilt the NetSuite-to-Shopify integration on Hydraflow
Using Hydraflow, our commerce data hub, as the integration layer — replacing brittle manual handoffs with reliable, real-time sync of orders, inventory and product data between NetSuite and Shopify.
- ✓
Automated the manual NetSuite processes
Order processing, inventory updates and product-data sync — so the system did the repetitive work instead of people.
- ✓
Redesigned the failing Shopify store
On Online Store 2.0 with category-specific templates for vanities, faucets, mirrors and cabinets, for a cleaner, higher-converting experience.
- ✓
Synced rich product content via metafields
Feature bullets, descriptions, SEO keywords and badges — so every product page was data-driven, not hand-maintained.
- ✓
Drove SEO into the storefront
With keyword-bearing product data, optimized templates and technical hygiene that pushed Water Creation to #1 on Google for target terms.
- ✓
Streamlined marketplace and dropshipping operations
Across Home Depot, Wayfair, Lowe's and Walmart with feed management and EDI (SPS Commerce) kept in lockstep with the ERP.
One real-time hub between ERP and every channel
Orders, inventory and product data stay in sync automatically — no manual re-keying, no drift between systems.
The store, rebuilt around clean data
The redesigned Shopify experience on water-creation.com — category-specific templates and rich, ERP-sourced product data.
A faster, more profitable, more discoverable store
What started as an ERP rescue became a two-year transformation. By automating NetSuite and rebuilding the Shopify experience around clean, ERP-sourced data, Water Creation moved from firefighting manual processes to running a faster, more profitable and more discoverable operation — without re-platforming or starting over.
Water Creation engagement, answered
What did Hycentra do for Water Creation?
Hycentra automated Water Creation's manual NetSuite ERP processes and redesigned its failing Shopify store — rebuilding the NetSuite-to-Shopify integration on Hydraflow, Hycentra's commerce data hub, automating order, inventory and product-data flows, and improving the storefront experience and SEO. The result: a 23% YoY profit-margin increase, a #1 Google ranking for target terms, and 52% faster average handle time.
How did connecting NetSuite and Shopify improve profitability?
The original implementation treated integration as an afterthought, forcing manual, error-prone processes. Using Hydraflow, Hycentra's commerce data hub, as the integration layer kept order, inventory and product data in real-time sync and automated the repetitive work — cutting handle time 52% and contributing to a 23% margin improvement year over year.
Can Hycentra fix an existing NetSuite or Shopify build instead of starting over?
Yes. Water Creation is a textbook ERP-rescue: we diagnose the underlying business problem first, then re-architect the existing NetSuite and Shopify systems rather than forcing a costly re-platform. Hycentra is an Oracle NetSuite Solution Provider and a Shopify Partner, and builds Hydraflow — its commerce data hub for real-time ERP-to-storefront sync — serving Orange County, Los Angeles, San Diego and the USA.
The platforms behind this result
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