SAP Hybris & Bloomreach Rescue Grows Bob's Conversion 10%+
A stalled SAP Hybris and Bloomreach re-platform at one of the largest US omnichannel furniture retailers — stabilized, tuned for search, and turned into double-digit conversion growth.
In short: Bob's Discount Furniture had re-platformed onto SAP Hybris (now SAP Commerce Cloud) with a Spartacus storefront and Bloomreach search, but the build was failing - search relevance, product discovery and conversion were all underperforming. Hycentra diagnosed the real problem fast, stabilized the Hybris core, tuned Bloomreach search and optimized the Spartacus storefront - lifting conversion 10%+ and search rate 9.9% year over year.
An enterprise re-platform that wasn't delivering
Bob's Discount Furniture is one of the largest omnichannel furniture retailers in the United States, with 200+ showrooms and a fast-growing digital business at mybobs.com. Their re-platform onto SAP Hybris with a Spartacus storefront and Bloomreach search was in trouble: the implementation was failing to deliver, with search relevance, product discovery and conversion all underperforming what an enterprise commerce stack should produce.
They needed a partner who could diagnose the real problem fast and fix it - not bill for another multi-month discovery phase.
How we turned it around
- 01
Diagnose
Isolated where the SAP Hybris and Bloomreach build was actually breaking down - in days, not another discovery phase.
- 02
Stabilize
Corrected platform and integration issues so the Hybris core served the Spartacus storefront reliably.
- 03
Tune
Improved Bloomreach relevance, ranking and merchandising so shoppers found the right products faster.
- 04
Optimize
Fixed Spartacus product-discovery and PDP experiences that were leaking traffic and depressing conversion.
- 05
Partner
Earned the VP of eCommerce's trust and shifted into an ongoing, embedded engagement across the stack.
Diagnosed the real problem, then fixed the stack
- ✓
Diagnosed before touching code
Applied Hycentra's "Strategy Before Software" approach to isolate where the SAP Hybris and Bloomreach implementation was actually breaking down, instead of rebuilding from scratch.
- ✓
Stabilized the SAP Hybris core
Corrected platform and integration issues so the commerce backend served the Spartacus storefront reliably.
- ✓
Tuned Bloomreach search and merchandising
Improved relevance, ranking and product discovery so shoppers found the right products faster.
- ✓
Optimized the Spartacus headless storefront
Fixed product-discovery and product-detail-page (PDP) experiences that were leaking traffic and depressing conversion.
- ✓
Lifted PDP performance
Improvements drove a 10%+ increase in product-detail-page view rate, getting more shoppers deeper into the funnel.
- ✓
Operated as a trusted, embedded partner
Earned the confidence of Bob's VP of eCommerce and shifted into an ongoing hands-on engagement across Hybris, Spartacus and Bloomreach.
A headless stack tuned for search and discovery
Bloomreach sits at the center — indexing the SAP Hybris catalog and powering search, merchandising and personalization for the headless Spartacus storefront, so shoppers find the right product faster and convert.
A storefront tuned for search and conversion
The headless Spartacus storefront on mybobs.com — stabilized on SAP Hybris, with Bloomreach search tuned for relevance and discovery.
A stalled re-platform turned into a growth engine
A SAP Hybris and Bloomreach implementation that was failing became a measurable growth engine. By fixing search relevance and the storefront experience instead of starting over, Hycentra turned a stalled re-platform into double-digit conversion growth and a near-10% lift in how often shoppers searched and found what they needed.
Bob's Discount Furniture engagement, answered
What was wrong with Bob's Discount Furniture's SAP Hybris and Bloomreach implementation?
The re-platform onto SAP Hybris with a Spartacus storefront and Bloomreach search was failing to deliver - search relevance, product discovery and conversion were all underperforming. Hycentra was brought in to diagnose the root causes and rescue the implementation rather than rebuild it from scratch.
What results did Hycentra achieve for Bob's Discount Furniture?
Within the year, conversion grew more than 10% (YTD), on-site search rate increased 9.9% year over year, and product-detail-page (PDP) view rate rose more than 10%.
What technologies did Hycentra work with on this project?
SAP Hybris (the core commerce platform), Spartacus, now SAP Composable Storefront (the headless Angular storefront), and Bloomreach (search, merchandising and personalization). Hycentra stabilized the Hybris backend, optimized the Spartacus storefront and tuned Bloomreach search relevance.
The platforms behind this result
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