Customer Background
Bob’s Discount Furniture, a prominent leader in the furniture retail industry, operates 200+ stores across the United States as of Nov 2025. Known for its extensive range of stylish and affordable furniture, Bob’s Discount Furniture has built a strong reputation for delivering quality products and exceptional value to its customers. With a commitment to customer satisfaction and a robust retail presence, Bob’s continues to be a driving force in the industry, consistently evolving to meet the needs of its growing customer base.
Bob’s Discount Furniture offers a wide range of products, including living room, bedroom, and dining room furniture, as well as home decor and accessories. Known for its distinctive approach to customer service and its extensive selection of budget-friendly options, Bob’s has established a strong presence in the competitive retail furniture market. The company’s dedication to affordability and customer satisfaction has made it a go-to destination for millions of households looking to furnish their homes without compromising on quality.
Business Outcome
We rescued a failing Bloomreach implementation and unlocked its true potential—transforming search experience, driving double-digit conversion growth, and delivering 30%+ increase in product page engagement.
2x Digit
YoY
Search Usage Growth
2x Digit
YTD
Conversion Rate Growth
30%+
Increase in
PLP
Views
28%
Growth in
Widget Usage
The Challenge
Bob's had invested heavily in Bloomreach, but their previous provider's inadequate implementation left C-level executives questioning the entire investment. We didn't just fix it—we proved what Bloomreach could really do.
As a prominent leader operating 200+ stores across the United States, Bob's Discount Furniture needed their e-commerce platform to perform at enterprise scale. Instead, they were stuck with a broken Bloomreach implementation that was undermining confidence in the technology itself.
Lack of Bloomreach Expertise
The previous service provider simply didn't have the experience or knowledge to properly implement Bloomreach products, leading to suboptimal results that failed to meet expectations.
Hardcoded Customizations Killing Personalization
The previous service provider simply didn't have the experience or knowledge to properly implement Bloomreach products, leading to suboptimal results that failed to meet expectations.
No Sales Performance Improvement
The business saw no increase in sales performance, leading executives to believe Bloomreach itself was unsuitable. The problem wasn't the product—it was the implementation.
Impossible to Find Comprehensive Expertise
Finding a provider with the rare combination of SAP Hybris knowledge, Bloomreach Content expertise, Bloomreach Discovery skills, AND the business acumen to implement effectively proved nearly impossible—until Hycentra.
The Solution
We brought the rare expertise Bob's needed—deep knowledge of SAP Hybris, Bloomreach Content, Bloomreach Discovery, and enterprise e-commerce business strategy. We didn't just implement features; we transformed their entire search and merchandising experience.
Optimized Bloomreach Search Experience
We moved away from the generic blueprint implementation and tailored the search experience to Bob's unique needs—dramatically improving search accuracy, relevance, and customer satisfaction.
Properly configured Pathway Recommendation Widget
We guided Bob's team through the correct creation and configuration of the Pathway Recommendation Widget, enabling truly personalized shopping experiences with relevant product recommendations.
Merchandising Best Practices Implementation
We provided expert guidance on product merchandising within Bloomreach, optimizing product displays and placements to maximize visibility and drive sales across all categories.
Removed Hardcoded Limitations
We eliminated the hardcoded widgets that were crippling performance and unlocked Bloomreach's full Pathway Recommendation potential—enabling dynamic, highly relevant product suggestions that actually convert.
Hands-on Optimization and Training
Unlike the previous provider, we worked directly with Bob's team to optimize every aspect of their Bloomreach implementation, transferring knowledge and building internal capability.
Results-Driven Iteration
We continuously monitored performance metrics and refined the implementation to maximize ROI, proving to executives that Bloomreach was worth the investment.
Technology Stack
