Customer Background
Advanblack is a leading manufacturer of premium aftermarket motorcycle parts and accessories, renowned for their innovative color-matching technology. Specializing in high-quality, custom-painted components, Advanblack is dedicated to enhancing the visual appeal and performance of motorcycles. Their commitment to precision and excellence ensures that each product meets rigorous standards, offering riders unmatched quality and style. With a focus on craftsmanship and customer satisfaction, Advanblack has become a trusted name among motorcycle enthusiasts looking for personalized and top-tier accessories.
Business Outcome
We rescued a failing Magento platform from a non-certified provider and rebuilt it on AWS—delivering zero downtime, 33% Black Friday sales growth, and 24.5% year-over-year revenue increase.
99.93%
Uptime Since Migration
33%
Black Friday Sales Growth
24.5%
YoY Revenue Increase
22%
Cost Reduction
The Challenge
Advanblack came to us with a platform in crisis and warehouse operations drowning in Excel. Their previous provider had failed to deliver customer satisfaction, and their fulfillment process was broken. We've been transforming their operations for 2+ years.
As a leading manufacturer of premium aftermarket motorcycle parts with innovative color-matching technology, Advanblack needed reliable e-commerce and efficient warehouse operations. Instead, they faced constant downtime and manual fulfillment chaos.
Phase 1 Challenge: E-commerce Platform Crisis
Frequent Downtime During Business Hours
The site experienced constant performance issues, exacerbated by high traffic and DDoS attacks. Their previous provider couldn't offer real-time production support, leading to significant downtime when customers were ready to buy.
Skyrocketing Maintenance Costs
Working with a non-certified Magento service provider meant paying substantial costs for substandard work. The lack of certification indicated a critical gap in expertise and reliability.
The Fix-and-Break Cycle
Their provider's approach was devastating—fixing one issue consistently created new problems. This cycle of recurring issues delivered zero business value while costs mounted.
Urgent Magento EOL Crisis
With their Magento version approaching end-of-life, they needed more than patches—they needed a complete solution that could address immediate issues and support future growth.
Lost Sales and Damaged Reputation
Every minute of downtime meant lost revenue and frustrated customers questioning the brand's reliability.
Phase 2 Challenge: Warehouse Operations
Excel + ShipStation Manual Workflow
Processing few hundreds daily orders through disconnected Excel spreadsheets and ShipStation—functional but highly inefficient and error-prone.
Excel-based Inventory Management
Maintaining all inventory data in spreadsheets—it worked, but was inefficient and prone to inaccuracy. Manual updates meant data was often outdated or incorrect.
Batch Picking Causing Verification Chaos
Their process was to pick all items in batches to a staging area, then pack. With few hundred orders and many multi-item orders, warehouse associates had to manually verify each order matched its products—time-consuming and error-prone.
Manual Order-Product Matching
During packing, associates manually double-checked that the right products were going into the right orders—no automated verification, just visual inspection and Excel lookups.
Inaccurate Location Tracking
They had an Excel spreadsheet for bin/shelf locations, but it was frequently inaccurate. Associates would go to the listed location and find products weren't there, requiring searches.
No Real-Time Validation
No way to confirm during picking or packing that the right items were selected for the right orders until after mistakes were discovered.
The Solution
Two-Phase Comprehensive Transformation
We didn't just fix their immediate crisis—we became their long-term technology partner. Over 2+ years, we've systematically transformed both their e-commerce platform and warehouse operations, delivering measurable results at every stage.
Phase 1: Magento Platform Rescue & AWS Migration
AWS Architectural Redesign
We rebuilt their entire infrastructure on AWS, providing a scalable, reliable solution that could handle high traffic and effectively mitigate DDoS attacks. This wasn't a lift-and-shift—this was a ground-up redesign for performance and reliability.
CI/CD Process Transformation
We completely revamped their continuous integration and continuous deployment process, ensuring better source control and streamlined deployments. This eliminated the errors and risks that plagued their previous releases.
Cost-effective Magento Upgrade
Leveraging our extensive Magento expertise, we delivered the upgrade 22% more cost-effectively and 25% faster than their previous provider's estimate. We turned a crisis into an opportunity.
Page Speed Optimization with Fastly and CDN
We implemented Fastly and a comprehensive CDN network, dramatically improving page load times even during peak traffic periods. Fast pages mean happy customers and higher conversion rates.
Custom Extension Cleanup and Optimization
We reviewed and fixed every poorly-implemented custom extension and module from their previous provider. By adhering to Magento best practices, we improved system stability and eliminated the fix-and-break cycle.
24/7 Real-time Support
Unlike their previous provider, we provide real-time production support when they need it—especially during critical business hours and peak sales periods.
Phase 2: Odoo Warehouse Management Implementation
Once the platform was stable and performing reliably, we switched gears to tackle their warehouse operations—replacing inefficient Excel systems with intelligent, automated Odoo warehouse management.
Odoo Inventory App Implementation
Deployed comprehensive Odoo warehouse management system to replace the entire Excel + ShipStation workflow, centralizing all warehouse operations with real-time accuracy.
Barcode Scanning for Order Verification
Implemented barcode scanning system that solves the batch picking verification problem—associates simply scan the order and scan each product to automatically verify correct items for correct orders. No more manual double-checking.
Automated Pick-Pack-Ship Validation
System now confirms in real-time that the right products are being packed for the right orders—catching errors instantly instead of after shipping.
Accurate Inventory Tracking
Replaced inefficient Excel inventory management with real-time Odoo system that maintains accurate stock levels with every transaction automatically recorded.
Reliable Bin/Shelf Location Management
Replaced inaccurate Excel location spreadsheet with systematic Odoo location tracking that updates automatically—associates always know the current, accurate location of every product.
Streamlined Fulfillment Workflow
Optimized the entire pick-pack-ship process in Odoo with built-in validation at every step, eliminating manual verification and reducing errors.
The Result
Dramatic Results Across Platform & Warehouse
This 2+ year partnership has delivered transformational results. From a platform that lost them customers to one that drives explosive growth. From warehouse chaos to intelligent operations management.
Phase 1 Results: E-commerce Platform Excellence
99.93% Uptime Since Migration
Our AWS architectural overhaul delivered what their previous provider couldn't—uninterrupted online presence. No more lost sales, no more damaged reputation. Just rock-solid reliability.
33% Black Friday 2023 Sales Growth
On their most critical sales day, our optimized platform handled the traffic flawlessly and delivered explosive growth. While competitors crashed, Advanblack thrived.
24.54% Year-Over-Year Revenue Increase
The combination of reliability, performance, and user experience improvements drove substantial business growth that continues to compound.
22% Cost Reduction
Through efficient project delivery and elimination of wasteful maintenance cycles, we significantly reduced their operational costs while dramatically improving performance.
25% Faster Project Delivery
Our expertise meant we delivered the complete upgrade and migration faster than their previous provider estimated—getting them to market sooner with less risk.
Enhanced Customer Experience
Page speed optimization and system stability improvements led to smoother browsing, higher satisfaction, and better conversion rates.
Phase 2 Results: From Excel Inefficiency to Intelligent Operations
Newly implemented—warehouse operations now running on Odoo with immediate operational improvements:
Automated Order Verification
Barcode scanning instantly confirms correct products for correct orders—no more manual double-checking during packing. Associates scan order, scan products, system validates automatically.
Eliminated Verification Errors
Real-time validation at packing catches mismatches immediately, preventing wrong items from shipping. What used to require careful manual verification now happens automatically.
Accurate, Real-Time Inventory
Replaced inefficient Excel inventory tracking with automated Odoo system that updates with every transaction—always accurate, always current.
Reliable Location Tracking
Replaced inaccurate Excel location spreadsheet with systematic Odoo tracking—associates go to the listed location and products are actually there.
Faster Fulfillment Process
Eliminated time-consuming manual verification steps in batch picking and packing workflow—scanning validates instantly instead of visual checking and Excel lookups.
Reduced Associate Frustration
No more searching for products that should be at specific locations, no more manually matching orders to products in staging area.
Foundation for Scaling
System now capable of handling significantly higher order volumes (300+) without proportional staff increases or accuracy degradation.
Long-term Partnership Value
2+ Years of Continuous Improvement
From platform rescue to warehouse optimization—ongoing partnership delivering value at every stage.
Trusted Advisor Relationship
Advanblack knows we understand their business and will deliver on commitments.
Future Roadmap Established
Magento-Odoo integration planned as next phase to create fully connected operations.
Technology Stack
